We worked closely with Hilton’s marketing leaders to build the iconic hotel’s first ever global brand platform, For The Stay. Our work set a fresh comedic tone for Hilton, taking playful jabs at Airbnb and other competitors.

My writing contributions included broadcast TV commercials, radio spots, social ads, and the campaign line that tied it all together: It Matters Where You Stay.

Press: CNN, Little Black Book, Ad Age Editor’s Pick, Travel + Leisure, Adweek, The Drum, Skift, Travel Weekly

Awards: 2023 AD AGE CREATIVITY AWARDS - Best Rebrand