Hilton // It Matters Where You Stay
Working closely with Hilton, we helped build the company’s first ever global brand platform, For The Stay. Our launch campaign shook up the hotel category with a fresh comedic tone, taking jabs at Airbnb and other competitors.
My contributions included concepting and writing broadcast TV commercials, radio spots, and social ads, along with the campaign line that tied it all together: It Matters Where You Stay. TVCs were directed by Matt Aselton.
Press: CNN, Little Black Book, Ad Age Editor’s Pick, Travel + Leisure, Adweek, The Drum, Skift, Travel Weekly
Awards:
2023 AD AGE CREATIVITY AWARDS - Best Rebrand
2024 EFFIES - Travel & Tourism - Bronze
