Bronx Zoo // Boogie Down at the Bronx Zoo
We worked with the Wildlife Conservation Society to launch a month-long event called Boogie Down at the Bronx Zoo, which celebrated the borough’s legendary status as the birthplace of hip-hop.
We promoted the festivities with subway station takeovers and social films inspired by 80s hip hop music videos. Videos featured Bronx hip hop icons hitching a ride to the zoo in a 1980 Chevy Caprice taxi painted by graffiti artist CRASH.
Press:NY Daily News
