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Trevor Hickey
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Fridge Gazing

Mindlessly gazing inside the fridge is a strange yet common human behavior that wastes energy and spoils food.

Our Fridge Gazing campaign, directed by Filip Nilsson, used time-lapse to dramatize this behavior, setting up LG InstaView as the practical solution.

Press: Ad Age Editor’s Pick, Ad Age Creativity Top 5, Little Black Book