Working closely with Hilton, we created the iconic brand’s first ever global brand platform, For The Stay. Our work set a fresh comedic tone for Hilton, taking playful jabs at Airbnb and other competitors.

My writing contributions included broadcast TV commercials, radio spots, social ads, and a campaign line that tied it all together: It Matters Where You Stay.

Press: CNN, Little Black Book, Ad Age Editor’s Pick, Travel + Leisure, Adweek, The Drum, Skift, Travel Weekly

Awards: 2023 AD AGE CREATIVITY AWARDS - Best Rebrand