Hilton’s first ever global brand platform, For The Stay, taps into relatable travel tensions to prove that the stay itself can make or break a trip. The campaign set a fresh comedic tone for the brand, taking jabs at Airbnb and other competitors.

Our work included broadcast TV spots, radio commercials, social ads, and a campaign line that tied it all together: It Matters Where You Stay.

Press: CNN, Little Black Book, Ad Age Editor’s Pick, Travel + Leisure, Adweek, The Drum, Skift, Travel Weekly

Awards: 2023 AD AGE CREATIVITY AWARDS - Best Rebrand